The data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product (bank term deposit) would be ('yes') or not ('no') subscribed.
A tibble with 4521 rows and 17 variables:
age of the client
type of job
education level of the client
has credit in default?
has housing loan?
has personal loan?
contact communication type
last contact month of year
last contact day of the week
last contact duration, in seconds
number of contacts performed during this campaign and for this client
number of days that passed by after the client was last contacted from a previous campaign
number of contacts performed before this campaign and for this clien
outcome of the previous marketing campaign
has the client subscribed a term deposit?
[Moro et al., 2014] S. Moro, P. Cortez and P. Rita. A Data-Driven Approach to Predict the Success of Bank Telemarketing. Decision Support Systems, Elsevier, 62:22-31, June 2014