The data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product (bank term deposit) would be ('yes') or not ('no') subscribed.
Format
A tibble with 4521 rows and 17 variables:
- age
age of the client
- job
type of job
- marital
marital status
- education
education level of the client
- default
has credit in default?
- housing
has housing loan?
- loan
has personal loan?
- contact
contact communication type
- month
last contact month of year
- day_of_week
last contact day of the week
- duration
last contact duration, in seconds
- campaign
number of contacts performed during this campaign and for this client
- pdays
number of days that passed by after the client was last contacted from a previous campaign
- previous
number of contacts performed before this campaign and for this clien
- poutcome
outcome of the previous marketing campaign
- y
has the client subscribed a term deposit?